View this post on Instagram

Autumn 2020 explores Stella women – unapologetic, unpredictable, unafraid to be themselves. Shot by @LeslieZhang1992 in Shanghai’s green spaces, art advocate and film curator #JingyiQian wears this season’s fruit print; a playful contrast of feminine softness and strength.⁣ ⁣ Discover #StellaMcCartney Autumn 2020 in-store and online.⁣ ⁣ #Stellavision #StellaCommUnity

A post shared by Stella McCartney (@stellamccartney) on Jul 14, 2020 at 8:03am PDT

在 Covid-19 爆發後，Stella McCartney 正在縮減開支，不僅減少品牌活動、要求員工延長減薪期限，甚至計劃裁員縮小團隊；而 Stella McCartney 的店舖可能計劃轉為特許經營的方式，或是新的批發合作夥伴關係，降低成本經營和業務規模，但尚未宣布確實行動時間。

View this post on Instagram

“There is no Planet B. As long as we protect it from now on, Earth can be healed.” – Cici Xiang⁣ ⁣ Autumn 2020 continues our uncompromising commitment to sustainability and innovation. This season, we introduced our first-ever recycled polyester lurex in pleated skirts, developed especially for us in Italy – worn by model and art advocate @Cici_Xiang, shot by @LeslieZhang1992 in Shanghai.⁣ ⁣ Discover #StellaMcCartney Autumn 2020 in-store and online.⁣ ⁣ #StellaCommUnity #StellaAutumn20

A post shared by Stella McCartney (@stellamccartney) on Jul 16, 2020 at 10:00am PDT

去年夏天 Stella McCartney 將該公司的少數股權出售給 LVMH Moët Hennessy Louis Vuitton 集團，並一直為這時裝奢華品牌集團的創辦人 Bernard Arnault 提供可持續發展的諮詢。可是卻因為 Covid-19 的影響，嚴重打擊自己品牌的生意，如今更是完全放棄自己的薪水以幫補品牌營運。

View this post on Instagram

British-born, Tennessee-based artist @GeorgeDawnay has been recognised for his French Academic and portraiture styles – both exhibited here in our Stella x @Saatchi_Gallery Life Drawing experience, capturing supermodel #MalgosiaBela. Join in too via our IGTV and get creative at home with materials. Then, share your art with #StellaCommUnity and we will curate our favourites here. #Stellavision #StellaMcCartney #SaatchiGallery #SaatchiTakeover #ArtAtHome

A post shared by Stella McCartney (@stellamccartney) on May 29, 2020 at 8:38am PDT

這是 Stella McCartney 並非第一人受到影響，從封城、檢疫、強制留在家中，對全球品牌及零售商都給予重鎚一擊。上個星期，英國最大的奢侈品牌 Buberry 也計劃消減5%的工作量，或是全球500個的工作職位，當中包括150個在英國總部的工作職位。過去 Burberry 表示在第一季度的零售銷售下降48.4% ，只有2.57億英鎊。

>> 在 Magzter 訂閱電子書 click here

>> 訂閱紙本實體書 click here