來到如今 phygital 的世界,時裝展的形式可謂千變萬化各有特色,無論是結合AR技術,還是加入表演元素,都打破了以往大家對於時裝展的那份刻板印象。堪稱時裝展王者的 Chanel,在 Karl Lagerfeld 年代沒有重複過場地佈置,每次都在巴黎大皇宮帶來新意;今次反其道而行,臨時搭起當年那種時裝天橋,帶來一場懷舊熱鬧的時裝展。創意總監 Virginie Viard 讓模特兒走在筆直的時裝天橋上,一眾攝影師在台下拍攝,帶大家重返90年代時裝展場景。

Chanel Womenswear Spring/Summer 2022
Photo Courtesy of Getty Images

Chanel Womenswear Spring/Summer 2022

Photo Courtesy of Getty Images

今次預告片邀來荷蘭攝影師雙人組 Inez & Vinoodh,拍攝模特兒Vivienne Rohner 及五位品牌大使 Lily-Rose Depp、Alma Jodorowsky、Blackpink Jennie、Rebecca Dayan 及 Quannah
Chasinghorse-Potts 拿着攝影機的黑白影片及時尚照,各人
成為鏡中人及掌鏡人,感受充滿電影風格的預告片;這五位品牌大使更為模特兒整理造型作最後準備。

Virginie Viard 似乎對相機情有獨鍾,她本人亦坦言:「相機很奇妙,攝影姿態很性感,勾起我不少回憶。回想八十年代的時裝表演,模特兒會在搭高的天橋上展示新裝,台下相機鎂光燈閃過不停,快門聲響過不停,我想重拾這種氣氛。」

 

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2022春夏系列設計簡潔,充滿金色及黑白色調,還有粉紅或淡紫色軟呢短裙帶來活力感覺,魚網半截裙、牛仔布套裝,以及黑色雪紡點綴彩色蝴蝶翅膀圖案等,搭配 Mary-Jane 鞋款及涼鞋,彷彿像是海盜穿的鞋,Virginie更打趣表示:「我總是想加點浪漫,加點神祕氣氛。」

不少模特兒穿上經典回歸的泳裝,充滿夏日氣息,還有標誌性tweed 套裝貫穿系列,各人以燦爛奪目的笑容、輕快的身段展現設計,不禁讓人回想起昔日的黃金時代!一眾前排嘉賓被台上模特兒輕鬆氛圍渲染,也不禁陶醉在喜悅之內。

Chanel Womenswear Spring/Summer 2022
Photo Courtesy of Getty Images

Chanel Womenswear Spring/Summer 2022

Photo Courtesy of Getty Images

PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Lily-Rose Depp attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kim Jennie attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kristen Stewart attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Soo Joo Park attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Lily-Rose Depp attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kim Jennie attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Kristen Stewart attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
PARIS, FRANCE - OCTOBER 05: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Soo Joo Park attends the Chanel Womenswear Spring/Summer 2022 show as part of Paris Fashion Week on October 05, 2021 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
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