還記得今年五月份Giambattista Valli x H＆M限量前導系列推出，發售當日香港銅鑼灣的H&M旗艦店在不到半小時內，與H&M聯乘下的Giambattista Valli 標誌性歐根紗禮服（尤其是艷粉色的那條）被一搶而空。

今次Giambattista Valli x H＆M在羅馬的Palazzo Doria Pamphilj皇宮舉行了盛大的時裝展，身穿紅色深V歐根紗禮服的超模Kendall Jenner開場，其後走出穿著結合拿破崙風格晚裝及成衣剪裁的模特兒們。有著高級訂製工藝的設計師Giambattista Vali延續了其浪漫的美學，其中標誌性的歐根紗禮服裙還有浪漫的薄紗透視或刺繡緊身迷你連身裙是適合派對、婚宴或者只是日常街頭的造型；配飾方面的珍珠漁網襪和長襪以及緞帶水晶高跟鞋都令人心動！整個聯乘系列是Giambattista Valli首次踏足男裝，充滿fetish感的豹紋印花和浮誇的外衣被他成為是「自傳式」的設計。

 

「我並不為上班族設計」專訪 Giambattista Valli 剖白 H&M聯乘設計心路

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「我並不為上班族設計」專訪 Giambattista Valli 剖白 H&M聯乘設計心路

Fashion
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: Vittoria Ceretti walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: Kendall Jenner walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: Vittoria Ceretti walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: A model walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
ROME, ITALY - OCTOBER 24: Kendall Jenner walks the runway during the Giambattista Valli Loves H&M show on October 24, 2019 in Rome, Italy. (Photo by Daniele Venturelli/Daniele Venturelli/WireImage )
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值得一提的是，這個系列將意大利時裝設計師的高級時裝與快時尚巨頭的大眾市場聯繫在一起，其選用多元性和包容性的模特兒以及模糊男女裝的界線也是對準了年輕的Z世代觀眾，也是每年大家期待H&M聯乘系列的原因所在。

設計師Giambattista Valli向Vogue透露「我想像一個羅馬女孩環遊世界後的故事-到洛杉磯，柏林，印度，倫敦，到任何地方，都會回到這裡與一群才華橫溢的，有藝術氣息的朋友度過一個愉快的周末。」「這是一種獨立的心理姿勢，我想支持自由進取的文化態度。今天有人正在修建隔牆和封閉邊界，但年輕一代希望拆除它們，並在無障礙的文化視野中生活。」

ROME, ITALY - OCTOBER 24: A general view ahead the 'Giambattista Valli Loves H&M' party at Hotel Plaza on October 24, 2019 in Rome, Italy. (Photo by Stefania M. D'Alessandro/Getty Images for H&M )
ROME, ITALY - OCTOBER 24: A general view ahead the 'Giambattista Valli Loves H&M' show on October 24, 2019 in Rome, Italy. (Photo by Pietro D'Aprano/Getty Images for H&M)
ROME, ITALY - OCTOBER 24: A general view of the projections on the H&M Pop Up Store ahead the 'Giambattista Valli Loves H&M' party on October 24, 2019 in Rome, Italy. (Photo by Stefania M. D'Alessandro/Getty Images for H&M )
ROME, ITALY - OCTOBER 24: A general view ahead the 'Giambattista Valli Loves H&M' party at Hotel Plaza on October 24, 2019 in Rome, Italy. (Photo by Stefania M. D'Alessandro/Getty Images for H&M )
ROME, ITALY - OCTOBER 24: A general view ahead the 'Giambattista Valli Loves H&M' show on October 24, 2019 in Rome, Italy. (Photo by Pietro D'Aprano/Getty Images for H&M)
ROME, ITALY - OCTOBER 24: A general view of the projections on the H&M Pop Up Store ahead the 'Giambattista Valli Loves H&M' party on October 24, 2019 in Rome, Italy. (Photo by Stefania M. D'Alessandro/Getty Images for H&M )
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Kendall Jenner作為品牌長期的朋友，自然成為了廣告中的女主角。缺席2020春夏大部分時裝展的Kendall Jenner除了參加Hailey Bieber與Justin Bieber的婚禮，原來也是在籌備這一聯乘系列。廣告由知名攝影師二人組Mert和Marcus在Giambattista Valli的家鄉羅馬拍攝。除了Kendall，Chiara Ferragni和Cameron Monaghan等一眾名人也展示格外適合他們自身風格的款式。

對於Giambattista Valli x H&M這個聯乘系列，Kendall Jenner 說：「一切都那麼美麗。細節水平之高令人難以置信，也非常『Giambattista Valli』。系列中的服裝也有奇妙的高低混合，包括點綴的裝飾運動衫和玩味十足的珠寶首飾。看到全世界所有這些人都穿著Giambattista Valli x H＆M系列，真是太神奇了。我喜歡Valli的世界在不斷擴展並與H＆M聯手的想法。」

Giambattista Valli x H＆M聯乘系列將於2019年11月7日在指定門店和hm.com上全球發售。

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H&M x Giambattista Valli 聯乘 #Project? 新玩法：今日宣佈，明日首賣；重塑如紅地毯和婚紗等的經典款式

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H&M x Giambattista Valli 聯乘 #Project? 新玩法：今日宣佈，明日首賣；重塑如紅地毯和婚紗等的經典款式

Fashion
CollaborationGiambattista ValliGiambattista Valli X H&M

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Cherry Mui

Credit

Photo Courtesy of H&M